Effective Communication

Twitter Analytics for Nonprofits

Posted in Effective Communication on December 9th, 2009 by Tom Kertes – Be the first to comment

Here’s an insightful introduction with good links to other resources about measuring responses as part of effective social media communications strategy:

The importance of measuring the effects of your organization’s social media outreach is not in question. But what metrics should you track? What analytics tools do you need? And what can you do with those numbers, once you’ve got them?