Here’s an insightful introduction with good links to other resources about measuring responses as part of effective social media communications strategy:
The importance of measuring the effects of your organization’s social media outreach is not in question. But what metrics should you track? What analytics tools do you need? And what can you do with those numbers, once you’ve got them?
About Tom Kertes
I am a child care worker and community organizer in Vancouver.
My experience includes teaching preschool, directing a child care centre, teaching adult students as an ECE professor at Seneca College in Toronto and working as Policy and Communications Advisor for Ontario's self-regulatory College of Early Childhood Educators.
I have also performed as a professional story teller and science demonstrator at schools, conferences and museums across North America.
